wikinomics- how he internet has changed the market place
prosumer -a producer and consumer
UGC- user generated content
Convergence culture- a culture that gets us to participate in to certain types of media (Henry Jenkins 2006)
Participatory culture- normal people take part in what can be consumed
Social TV- where the audience members contribute their thoughts to others and the producers when watching TV programs (free advertising)
Second screening- looking at two screens when consuming media
Alka Marwaha (2009) - The use of social media during watching TV to show your opinion allows you to see peoples opinion no matter the geographic location.
get glue/movie iq sync
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