Advertising of a TV launch – social TV marketing

'The Walking Dead' uses twitter, Instagram and Facebook. in the lead up to their new season. and the hashtag #TWD. on the official Walking dead twitter page tweets reminders every day about the new series and tell people how to catch up on The Walking Dead. On their Instagram page they also give out small teasers and count downs tot he premier of the new series and on their Instagram story the post rhetorical questions for the audience to think abut and how the think the new series will pan out. the audience are also encouraged to join in with the conversation on twitter as whenever the programme is show on FOX their ##TWD comes up during an ad break encouraging the people to tweet about what they just watched. They have also been promoting the 100th episode with the #TWD100 so people know about the mile stone